ASSESSING PRODUCT CONFIGURATOR CAPABILITIES FOR SUCCESSFUL MASS CUSTOMIZATION

Kundana Inala

6 citations0/0 files storedUKnowledge (University of Kentucky)

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Product Development and Customization Manufacturing Process and Optimization Collaboration in agile enterprises

Abstract

Mass customization is becoming a competitive strategy for companies offering individualized products. Product configurators provide a platform for companies to do interactive product configuration which is essential for mass customization. Companies need to realize the degree of customization appreciated by the customers and the extent of customization that can be offered competitively. This research is an effort to develop an approach to ascertain the product configurator requirements to achieve mass customization. The frameworks developed for this research are validated with a case study.

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1984Case Study Research: Design and Methods 2009Building theories from case study research 1999Mass customization: The new frontier in business competition 2001Mass customization: Literature review and research directions 1984Manufacturing Planning and Control Systems 2000Approaches to mass customization: configurations and empirical validation 1987Future Perfect 1995Mass customization: Implementing the emerging paradigm for competitive advantage

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