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The affect heuristic in early judgments of product innovations
16 references·10 citing·33 second hop
The affect heuristic in early judgments of product innovations (2014)The affect heuristic in early judgments o…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Thinking, Fast and Slow (2011)Thinking, Fast and SlowDiffusion of innovations. (2003)Diffusion of innovations.A perspective on judgment and choice: Mapping bounded rationality. (2003)A perspective on judgment and…Risk as feelings. (2001)Risk as feelings.The affect heuristic in judgments of risks and benefits (2000)The affect heuristic in judgm…The theory of planned behavior (1991)The theory of planned behaviorPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…Perception of Risk (1987)Perception of RiskMood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Working Memory (1974)Working MemoryJudgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…Ecologically valid and invalid heuristics and the perceived relationship between risk and return: A competing heuristics approach (2026)Ecologically valid and invali…Quantifying Risk in Investment Decision-Making (2024)Quantifying Risk in Investmen…THE VALUE OF EXPERIENCE-BASED SIMULATION IN GARNERING SUPPORT FOR RADICALLY NEW CONCEPTS (2021)THE VALUE OF EXPERIENCE-BASED…Risky Therefore Not Beneficial: Replication and Extension of Finucane et al.’s (2000) Affect Heuristic Experiment (2021)Risky Therefore Not Beneficia…Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation (2021)Deciphering in-store-online s…Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports (2020)Does affective evaluation mat…Most common heuristics and biases in nascent entrepreneurs’ marketing behavior (2018)Most common heuristics and bi…Heuristics and Biases in Entrepreneurial Marketing: Some New Insights (2017)Heuristics and Biases in Entr…Sources of satisfaction with luxury hotels for new, repeat, and frequent travelers: A PLS impact-asymmetry analysis (2016)Sources of satisfaction with …ABCs of Trading: Behavioral Biases affect Stock Turnover and Value (2015)ABCs of Trading: Behavioral B…Self-efficacy mechanism in human agency. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 2011Thinking, Fast and Slow14,316 cited
  • 2003Diffusion of innovations.13,723 cited
  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1974Working Memory9,867 cited
  • 1987Perception of Risk9,263 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 2001Risk as feelings.5,949 cited
  • 2003A perspective on judgment and choice: Mapping bounded rationality.5,537 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 2000

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The affect heuristic in judgments of risks and benefits
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Cited by

  • 2016Sources of satisfaction with luxury hotels for new, repeat, and frequent travelers: A PLS impact-asymmetry analysis120 cited
  • 2015ABCs of Trading: Behavioral Biases affect Stock Turnover and Value60 cited
  • 2020Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports36 cited
  • 2021Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation33 cited
  • 2024Quantifying Risk in Investment Decision-Making22 cited
  • 2018Most common heuristics and biases in nascent entrepreneurs’ marketing behavior20 cited
  • 2017Heuristics and Biases in Entrepreneurial Marketing: Some New Insights13 cited
  • 2021Risky Therefore Not Beneficial: Replication and Extension of Finucane et al.’s (2000) Affect Heuristic Experiment10 cited
  • 2021THE VALUE OF EXPERIENCE-BASED SIMULATION IN GARNERING SUPPORT FOR RADICALLY NEW CONCEPTS4 cited
  • 2026Ecologically valid and invalid heuristics and the perceived relationship between risk and return: A competing heuristics approach1 cited