Fostering Small and Medium Enterprises through Entrepreneurial Orientation and Strategic Improvisation

Hatinah Abu Bakar · Rosli Mahmood · Nik Nor Hasimah Nik Ismail

20 citations0/0 files storedMediterranean Journal of Social Sciences

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Entrepreneurship Studies and Influences Innovation and Knowledge Management Firm Innovation and Growth

Abstract

The purpose of this research is to establish the relationships between entrepreneurial orientation (EO), strategic improvisation and performance of small-medium enterprises (SMEs). Data were collected through mail survey questionnaires which were distributed among SME owners/managers who were randomly selected from a sampling frame of registered SMEs. This study employed the Partial Least Square (PLS) path modelling to estimate the hypothesized research model by using smart PLS 3.0. PLS was chosen because it maximizes the variance explained in the dependent variable. It also does not require multivariate normality of the data. A total of 140 usable responses were received. The study found that significant relationships exist between EO and performance and also between strategic improvisation and performance. DOI: 10.5901/mjss.2015.v6n4p481

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References

1989Strategic management of small firms in hostile and benign environments 2009How to Write Up and Report PLS Analyses 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit 1995The rise and fall of strategic planning 2004Entrepreneurial orientation and small business performance: a configurational approach 2004Innovativeness: Its antecedents and impact on business performance 2004Innovativeness: Its antecedents and impact on business performance 1999The Sustainability of the Entrepreneurial Orientation—Performance Relationship

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