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Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
3 references·16 citing·49 second hop
Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising (2003)Hearing Voices: The Impact of Announcer S…Time Compression, Response Opportunity, and Persuasion (1986)Time Compression, Response Op…Communication and Persuasion (1986)Communication and PersuasionEffects of pitch and speech rate on personal attributions. (1979)Effects of pitch and speech r…Audio Mining: The Role of Vocal Tone in Persuasion (2021)Audio Mining: The Role of Voc…Forming social impressions from voices in native and foreign languages (2019)Forming social impressions fr…Do Your Ads Talk Too Fast To Your Audio Audience? 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this work references cited by second hop

References

  • 1986Communication and Persuasion5,214 cited
  • 1979Effects of pitch and speech rate on personal attributions.369 cited
  • 1986Time Compression, Response Opportunity, and Persuasion180 cited

Cited by

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  • 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
  • 2021Audio Mining: The Role of Vocal Tone in Persuasion113 cited
  • 2008How the Digital Video Recorder (DVR) Changes Traditional Television Advertising103 cited
  • 2017The influence of voice pitch on perceptions of trustworthiness across social contexts92 cited
  • 2019Forming social impressions from voices in native and foreign languages78 cited
  • 2012The Role of Accent Standardness in Message Preference and Recall71 cited
  • 2014A Survey on perceived speaker traits: Personality, likability, pathology, and the first challenge66 cited
  • 2007Voice and Persuasion in a Banking Telemarketing Context54 cited
  • 2011Four Positive Effects of a Salesperson’s Regional Dialect in Services Selling54 cited
  • 2014The Effect of Voice Quality on Ad Efficacy51 cited
  • 2014Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising

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50 cited
  • 2018A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming37 cited
  • 2019Do Your Ads Talk Too Fast To Your Audio Audience?35 cited
  • 2016The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising33 cited
  • 2017The Organizational Voice31 cited