Stereotype content model across cultures: Towards universal similarities and some differences
Abstract
The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.
Cite this
Amy J. C. Cuddy, Susan T. Fiske, Virginia S. Y. Kwan, Peter Glick, Stéphanie Demoulin, Jacques‐Philippe Leyens, … René Ziegler (2009). Stereotype content model across cultures: Towards universal similarities and some differences. British Journal of Social Psychology. https://doi.org/10.1348/014466608x314935
@article{c2009stereotype,
title = {Stereotype content model across cultures: Towards universal similarities and some differences},
author = {Cuddy, Amy J. C. and Fiske, Susan T. and Kwan, Virginia S. Y. and Glick, Peter and Demoulin, Stéphanie and Leyens, Jacques‐Philippe and Bond, Michael Harris and Croizet, Jean‐Claude and Ellemers, Naomi and Sleebos, Ed and Htun, Tin Tin and Kim, Hyun Jeong and Maio, Gregory R. and Perry, Judi and Petkova, Kristina G. and Todorov, Valery and Rodríguez‐Bailón, Rosa and Moya, Miguel and Palacios, Marisol and Smith‐Castro, Vanessa and Sánchez, Rolando Pérez and Vala, Jorge and Ziegler, René},
year = {2009},
journal = {British Journal of Social Psychology},
doi = {10.1348/014466608x314935}
}Citations in this library
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