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Marknadsföring i tjänsteekonomin
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Marknadsföring i tjänsteekonomin (2002)Marknadsföring i tjänsteekonominValue Creation in PSS Design Through Product and Packaging Innovation Processes (2009)Value Creation in PSS Design …A need-based approach to product development (2007)A need-based approach to prod…Revisiting Amit and Zott’s model of value creation sources: The SymBelt Customer Center case (2006)Revisiting Amit and Zott’s mo…Operationalizing the concept of value – an action research‐based model (2006)Operationalizing the concept …Winning at the first and second moments of truth: an exploratory study (2005)Winning at the first and seco…A service perspective on product development : towards functional products (2005)A service perspective on prod…The role of service guarantees in service development (2004)The role of service guarantee…Logistical Management: The Integrated Supply Chain Process (1974)The multi‐faceted dimension of packaging (2005)Packaging and logistics interactions in retail supply chains (2006)Food sector SMEs and innovation types (2012)The role of manufacturers in food innovations in Sweden (2013)Towards an Integrative View of Innovation in Food Sector SMEs (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Qualitative Data Analysis (2008)Channels in the Mirror (2015)Influence of Packaging Interaction Experience on Willingness to Pay (2016)Gamified package: Consumer insights into multidimensional brand engagement (2019)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Case Study Research (2004)The Customer's Role in New Service Development (2007)Exploring the Impacts of Service Guarantee Strategy (2012)The fifth discipline, the art and practice of the learning organization (1991)Competing paradigms in qualitative research. (1994)The Change from Feature Focus to Customer Focus in Packaging Development (2006)Digital innovation for sustainable apparel systems (2018)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Firm resources and sustained competitive advantage (2004)Sources of value creation in aggregator platforms for digital services in agriculture - insights from likely users in Kenya (2021)Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative research & evaluation methods (2002)PRODUCT DESIGN AND DEVELOPMENT (2018)
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  • 2005Winning at the first and second moments of truth: an exploratory study70 cited
  • 2004The role of service guarantees in service development36 cited
  • 2009Value Creation in PSS Design Through Product and Packaging Innovation Processes26 cited
  • 2006Operationalizing the concept of value – an action research‐based model24 cited
  • 2006Revisiting Amit and Zott’s model of value creation sources: The SymBelt Customer Center case14 cited
  • 2005A service perspective on product development : towards functional products13 cited
  • 2007A need-based approach to product development11 cited

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