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ArticleMarknadsföring i tjänsteekonomin

Per Echeverri2002

Article2002

Marknadsföring i tjänsteekonomin

Per Echeverri · Bo Edvardsson

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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2005Winning at the first and second moments of truth: an exploratory study 2004The role of service guarantees in service development 2009Value Creation in PSS Design Through Product and Packaging Innovation Processes 2006Operationalizing the concept of value – an action research‐based model 2006Revisiting Amit and Zott’s model of value creation sources: The SymBelt Customer Center case 2005A service perspective on product development : towards functional products 2007A need-based approach to product development

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Year2002

Typearticle

Published2002-01-01

Languagesv

Citations43

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ShelfMarketing and Advertising Strategies

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openalex_workW1566996776

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