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A History of the Media Industry's Self-Regulation of Comparative Advertising
10 references·1 citing·39 second hop
A History of the Media Industry's Self-Regulation of Comparative Advertising (2011)A History of the Media Industry's Self-Re…Research Methods in Mass Communication (2021)Research Methods in Mass Comm…Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences (2010)Comparative Advertising Wars:…Periodization in Marketing History (2005)Periodization in Marketing Hi…Power and Limitations of Media Clearance Practices and Advertising Self-Regulation (1992)Power and Limitations of Medi…Unseen but Effective Advertising Regulation: The Clearance Process (1985)Unseen but Effective Advertis…The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …The making of modern advertising (1983)The making of modern advertis…Revolt Against Regulation (1982)Revolt Against RegulationAnalyzing and Advancing the State of the Art of Advertising Self-Regulation (1980)Analyzing and Advancing the S…The Changing Concept of “Human Nature” in the Literature of American Advertising (1967)The Changing Concept of “Huma…Comparative Television Advertising in the United States: A Thirty-Year Update (2016)Comparative Television Advert…Advertising, the uneasy persuasion (1984)Advertising the American Dream (1985)Competition and Combative Advertising (2011)A History of Comparative Advertising in the United States (2013)Practitioner Views of Comparative Advertising (2013)Deception in Advertising: A Conceptual Approach (1975)Self-Regulation and Television Advertising (1990)Public policy relating to consumer comprehension of television commercials: A review and some empirical results (1993)Personal Conversation. (2019)Social irresponsibility in management (1977)An Interpretation of the Attitudinal and Behavioral Effects of Puffery (1979)Social Psychological (Mis)Representations in Television Advertising (1979)An Evaluation of NAD/NARB Purpose and Performance (1983)Outside participation in advertising self-regulation: The case of the advertising standards authority (U.K.) (1983)Metahistory: The Historical Imagination in Nineteenth-Century Europe (1974)Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)The Great Transformation (2002)Macromarketing: Past, Present, and Possible Future (2006)Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect (2018)The servants of power: A history of the use of social science in American industry. (1960)Historical Research in Marketing: Retrospect and Prospect (1990)One Hundred Years of Humor in American Advertising (2005)Selling the American People (2023)Current issues and research in advertising (1978)Journalism monographs (1984)Advances in Consumer Research (2025)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Testing Theories of Social Regulation: Hazardous Waste Regulation in the American States (1984)Universalism and the Electoral Connection: A Test and Some Doubts (1994)With Friends Like These: Rule-Making Comment Submissions to the Securities and Exchange Commission (2002)The Myth of Massive Media Impact: Savagings and Salvagings (1986)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (2000)When values backfire: Leadership, attribution, and disenchantment in a values-driven organization (2005)Privacy Issues in Internet Surveys (1999)The Mapping Principle, and a Research Framework for Virtual Worlds (2010)The downside of digital inclusion: Expectations and experiences of privacy and surveillance among marginal Internet users (2015)
this work references cited by second hop

References

  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1983The making of modern advertising288 cited
  • 2005Periodization in Marketing History184 cited
  • 2021Research Methods in Mass Communication157 cited
  • 1982Revolt Against Regulation87 cited
  • 1967The Changing Concept of “Human Nature” in the Literature of American Advertising70 cited
  • 1980Analyzing and Advancing the State of the Art of Advertising Self-Regulation55 cited
  • 2010Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences40 cited
  • 1992Power and Limitations of Media Clearance Practices and Advertising Self-Regulation37 cited
  • 1985Unseen but Effective Advertising Regulation: The Clearance Process32 cited

Cited by

  • 2016Comparative Television Advertising in the United States: A Thirty-Year Update9 cited

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