Hallmark Tourist Events: Impacts, Management and Planning

C. Michael Hall

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Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

Introduction - defining hallmark events the nature and significance of hallmark events the economic impact of hallmark events everybody loves a parade - the social dimension of hallmark events the politics of hallmark events the management of hallmark events planning hallmark events marketing, sponsorship and image avoiding the hangover - a strategic approach to hosting hallmark events.

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