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Consumer Experience Tourism

21 citations0/0 files storedJournal of Food Products Marketing

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Consumer Retail Behavior Studies Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

Abstract

This manuscript reviews the growing use of manufacturing plant tours, company museums, and company visitor centers in the food and beverage industries. Consumer Experience Tourism is a powerful tool used to strengthen the bond between consumers and brands. Consumers gain an experience with a brand, its production process, history, and historical significance. In an increasingly competitive environment, such relationships are vital to customer retention efforts and differentiating brands in the marketplace.

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1996Production and consumption of European cultural tourism 1993Tourism and heritage attractions 1998Industrial Heritage Tourism at the Bingham Canyon Copper Mine

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2022“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors 2022Industrial Tourism as a New Opportunity for Cultural Tourism Development in the Post-pandemic Era

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