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The adoption of mobile value‐added services

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References

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
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2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
2000Structural Equation Modeling and Regression: Guidelines for Research Practice6,417 cited
2000The Psychology of Survey Response4,727 cited
1991

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Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior

4,215 cited

2004User Acceptance of Hedonic Information Systems13,849 cited

2001Extending the TAM for a World-Wide-Web context3,801 cited

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