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• 1991EMOTIONAL CONTRAST STRATEGIES AS MEANS OF SOCIAL INFLUENCE: LESSONS FROM CRIMINAL INTERROGATORS AND BILL COLLECTORS.348 cited
• 2001Effects of the "near miss" and the "big win" on persistence at slot machine gambling.200 cited
• 1995Empirical and public choice evidence for hyperbolic social discount rates and the implications for intergenerational discounting167 cited
• 1976THE EFFECTS OF UNSIGNALLED DELAYED REINFORCEMENT1127 cited
• 2004Behaviorism and Instructional Technology.86 cited
• 1976Self-Control in the Classroom78 cited
• 2002A hierarchical taxonomy of top managers' goals.64 cited
• 1997Adaptive Learning in Organizations: A System Dynamics-Based Exploration61 cited
• 2001Applied Behavior Analysis and Occupational Safety57 cited
• 1983Applied Behavior Analysis: New Directions from the Laboratory53 cited
• 1987“Look Homeward Angel” A Call to Return to Our (Functional) Roots46 cited
• 1976ORGANIZATIONAL CONTROL SYSTEM RESPONSIVENESS, EXPECTANCY THEORY CONSTRUCTS, AND WORK MOTIVATION: SOME INTERRELATIONS AND CAUSAL CONNECTIONS131 cited
• 1981Maximization theory: Some empirical problems22 cited
• 2006A Deeper Look at Hyperbolic Discounting19 cited