Restoran Seçim Ölçütleri Üzerine Bir Araştırma / A Research on Restaurant Preferences Criteria

Abstract

Although, food and beverage sector has been a growing and developing sector in Turkey, not many researches were made on restaurant preferences criteria and the differentiation of these criteria according to the demographic factors of the consumers. This research reveals that groups of different age, different sex and different education level have different priorities on restaurant decision process. Another outcome of this research is the sorting of the criteria for all participants from most to least important; service and presentation, waiter apparel and behavior, externals, pricing, parking possibility, recommendation, music playing, calm atmosphere and advertisement

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