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Intellectual Property and Marketing
16 references·3 citing·37 second hop
Intellectual Property and Marketing (2006)Intellectual Property and MarketingThe economic analysis of advertising (2005)The economic analysis of adve…Innovation and Incentives (2004)Innovation and IncentivesOn the Division of Profit in Sequential Innovation (1995)On the Division of Profit in …A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Patent Policy and Costly Imitation (1992)Patent Policy and Costly Imit…Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act (1992)Brand Loyalty, Entry, and Pri…Optimal Patent Length and Breadth (1990)Optimal Patent Length and Bre…How Broad Should the Scope of Patent Protection Be? (1990)How Broad Should the Scope of…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…On the Performance of Patents (1985)On the Performance of PatentsThe Economics of Invention Incentives: Patents, Prizes, and Research Contracts (1983)The Economics of Invention In…Consumer Information, Product Quality, and Seller Reputation (1982)Consumer Information, Product…Market Structure and Innovation (1979)Market Structure and Innovati…Advertising and Welfare (1978)Advertising and WelfareOptimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Invention, Growth and Welfare. (1970)Invention, Growth and Welfare.The Impact of Patent Expiry on Drug Prices: A Systematic Literature Review (2018)The Impact of Patent Expiry o…Health insurance as a two-part pricing contract (2013)Health insurance as a two-par…OPTIMAL COPYRIGHT LENGTH AND EX POST INVESTMENT: A MICKEY MOUSE APPROACH (2012)OPTIMAL COPYRIGHT LENGTH AND …Information and Consumer Behavior (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)Premiums for High Quality Products as Returns to Reputations (1983)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)A survey of trust and reputation systems for online service provision (2005)The Theory of Monopolistic Competition (1957)Economic Welfare and the Allocation of Resources for Invention (1962)The Private and Social Value of Information and the Reward to Inventive Activity (1978)Uncertainty, Industrial Structure, and the Speed of R and D (1980)The Evolution of New Industries and the Determinants of Market Structure (1990)Innovation and diffusion in small firms: Theory and evidence (1994)Advertising the American Dream (1985)Advertising, Breadth of Ownership, and Liquidity (2003)A Price Theory of Multi-Sided Platforms (2010)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)On the Complex Economics of Patent Scope (1990)Standing on the Shoulders of Giants: Cumulative Research and the Patent Law (1991)The Economics of Patents: Lessons from Recent U.S. Patent Reform (2002)Sequential innovation, patents, and imitation (2009)Platform Ecosystems: How Developers Invert the Firm1 (2017)Conditional logit analysis of qualitative choice behavior (1972)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Against Intellectual Monopoly (2008)International patent protection: 1960–2005 (2008)Swimming with Sharks: Technology Ventures, Defense Mechanisms and Corporate Relationships (2008)The benefits and costs of strong patent protection: a contribution to the current debate (1998)The U.S. patent system in transition: policy innovation and the innovation process (2000)R&D, organization structure, and the development of corporate technological knowledge (2004)How Do Patent Laws Influence Innovation? Evidence from Nineteenth-Century World's Fairs (2005)
this work references cited by second hop

References

  • 1988The Theory of Industrial Organization8,578 cited
  • 1979Market Structure and Innovation1,202 cited
  • 2004Innovation and Incentives936 cited
  • 1990Optimal Patent Length and Breadth847 cited
  • 1982Consumer Information, Product Quality, and Seller Reputation843 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1995On the Division of Profit in Sequential Innovation691 cited
  • 2005The economic analysis of advertising677 cited
  • 1990How Broad Should the Scope of Patent Protection Be?670 cited
  • 1992Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act574 cited
  • 1992Patent Policy and Costly Imitation558 cited
  • 1978Advertising and Welfare484 cited
  • 1983The Economics of Invention Incentives: Patents, Prizes, and Research Contracts437 cited
  • 1970Invention, Growth and Welfare.369 cited
  • 1985On the Performance of Patents338 cited

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  • 2018The Impact of Patent Expiry on Drug Prices: A Systematic Literature Review86 cited
  • 2013Health insurance as a two-part pricing contract76 cited
  • 2012OPTIMAL COPYRIGHT LENGTH AND EX POST INVESTMENT: A MICKEY MOUSE APPROACH8 cited