Multicultural marketing: selling to a diverse America

Abstract

Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 70 citations exist upstream.