SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Multicultural marketing: selling to a diverse America
0 references·11 citing·51 second hop
Multicultural marketing: selling to a diverse America (1994)Multicultural marketing: selling to a div…Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal (2015)Your ethnic model speaks to t…Comparative advertising effectiveness in Latin America: evidence from Chile (2012)Comparative advertising effec…Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements (2009)Reaching the Model Minority: …New Course Development in Multicultural Marketing (2005)New Course Development in Mul…Hispanic versus Anglo male dominance in purchase decisions (2005)Hispanic versus Anglo male do…THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES (2004)THE EFFECTIVENESS OF COMPARAT…THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis (2004)THE EFFECTIVENESS OF COMPARAT…Lack of attribute searchability: Some thoughts (2004)Lack of attribute searchabili…The Funkification of Rio (2003)The Funkification of RioPerspectives: Multicultural Marketing in Australia: Synergy in Diversity (1999)Perspectives: Multicultural M…Nike’s Communication with Black Audiences (1999)Nike’s Communication with Bla…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Measurement of Independent and Interdependent Self-Construals (1994)Determinants of Brand Advertising Efficiency: Evidence from the German Car Market (2007)Cross-cultural research in international marketing: clearing up some of the confusion (2015)Culture and Social Behavior (2015)The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study (2015)The Measurement of Meaning (1957)Cultures and Organizations: Software of the Mind. (1993)Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals (2011)Cross‐cultural consumer psychology (2018)Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India (2019)Consumer Behavior: Implications for Marketing Strategy (1983)Qualitative evaluation and research methods (1990)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)The experiential meaning of service quality (2011)Burgers and basketball: Race and stereotypes in food and beverage advertising aimed at children in the US (2012)Negotiating insider–outsider status in ethnographic sports research (2016)Back-Translation for Cross-Cultural Research (1970)Culture's Consequences: International Differences in Work-Related Values. (1983)Judgment under Uncertainty: Heuristics and Biases (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The different effect of primary and secondary product attributes on customer satisfaction (2005)The Influence of Social Regard on the Customer–Service Firm Relationship: The Moderating Role of Length of Relationship (2009)Can online product reviews be more helpful? Examining characteristics of information content by product type (2015)Advances in Consumer Research (2025)Review of Psychometric theory (2nd ed.). (1979)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Salesperson CLV orientation's effect on performance (2013)Luxury brand advertising in Argentina: Changes following import restrictions (2015)Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together (2018)The Influence of Source Credibility on Communication Effectiveness (1951)Stages of Ethnic Identity Development in Minority Group Adolescents (1989)The Multigroup Ethnic Identity Measure (1992)How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment (2011)Political issues in advertising polysemy: the case of gay window advertising (2011)Ethnic Identity in Advertising: A Review and Meta-Analysis (2012)White Women, Race Matters (1993)Just what is critical race theory and what's it doing in a nice field like education? (1998)Character analysis and racism in marketing theory and practice (2012)The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers (2013)Omission and Commission as Marketplace Trauma (2016)The Social psychology of intergroup relations (1979)Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers (2019)Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity (2020)The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand (2021)The Competitive Advantage of Nations (1990)Blunders in international business (1993)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Ethnic minority consumers' responses to sales promotions in the packaged food market (2011)A multicultural blend: metaphors, cognitive social capital and multiculturalism (2015)Cultivate customer loyalty in national culture: a meta-analysis of electronic banking customer loyalty (2022)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2004THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis99 cited
  • 2009Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements69 cited
  • 2004THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES40 cited
  • 2005New Course Development in Multicultural Marketing37 cited
  • 1999Perspectives: Multicultural Marketing in Australia: Synergy in Diversity36 cited
  • 2012Comparative advertising effectiveness in Latin America: evidence from Chile33 cited
  • 2004Lack of attribute searchability: Some thoughts32 cited
  • 2015Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal30 cited
  • 1999Nike’s Communication with Black Audiences27 cited
  • 2005Hispanic versus Anglo male dominance in purchase decisions12 cited
  • 2003The Funkification of Rio5 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work