Blunders in international business

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International Business and FDI Language, Communication, and Linguistic Studies Global and Cross-Cultural Management

Abstract

Preface. 1. Introduction. The Role of Culture. The Role of Communication. Structure. 2. Production. Location/Layout. Product. Package. Color. Summary. 3. Names. Product Names. Company Names. Summary. 4. Marketing. Promotions. Pricing. Summary. 5. Translation. Carelessness. Multiple Meanings. Idioms. Summary. 6. Management. Cultural Differences. Labor Relations. Summary. 7. Strategic Management. Entry Mode. Supply Problems. Complex Problems. Additional Mistakes. Summary. 8. Other Areas of International Business. Legal. Finance. Market Research. Summary. 9. Lessons Learned. Adaptation. Nationalism. Promotion. Translation. Market Research. Conclusion. Notes. Index of Companies. Index of Places. Index of Products

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