Behavioural Affect and Cognitive Effects of Time-pressure and Justification Requirement in Software Acquisition: Evidence from an Eye-Tracking Experiment

Abstract

Decision makers often have to make decisions in high-pressure situations in which time is limited and competing alternatives are similar. However, research on how time-pressure influences decisions in an information system (IS) context is relatively limited. This study examines the influence of time-pressure on behavioural affect and cognitive effects using eye tracking technology in a behavioural experiment on a software acquisition task. Further, it explores the independent and interactive influence of justification requirement. Results indicate that time-pressure creates discomfort and limits the amount of time spent examining the available information, both in terms of the number of fixations (gazes at part of the screen) and the duration of those fixations. However, this does not mean that information was ignored. Instead, decision-makers under time-pressure actually examined more information under certain circumstances, i.e. the justification requirement seems to interact with time-pressure.

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