Article1997

Country of origin, national loyalty and product choice

166 citations0/0 files storedInternational Marketing Review

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer ethnocentrism. Assesses respondent carrier preferences using an ordered probit analysis of a sample of 427 travellers at a large Canadian airport in 1994. The results indicate that national loyalty ranks next to price in terms of influencing the selection of air carrier among the sample of travellers.

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2017Exchange and Power in Social Life 1983Limited-dependent and qualitative variables in econometrics 1989Rediscovering the Social Group: A Self-Categorization Theory.1978Conjoint Analysis in Consumer Research: Issues and Outlook 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1989Measurement of Consumer Susceptibility to Interpersonal Influence 1982Reference Group Influence on Product and Brand Purchase Decisions

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2003Airline services marketing by domestic and foreign firms: differences from the customers’ viewpoint 2008Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam 2000Conceptualizing the country of origin of brand 2011Rethinking Loyalty 2002Strategic challenges for the marketing of services internationally 2008The effects of country of origin and corporate reputation on initial trust

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