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Using control groups to target on predicted lift: Building and assessing uplift model · Study

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ArticleUsing control groups to target on predicted lift: Building and assessing uplift model

Nicholas J. Radcliffe2007

Article2007

Using control groups to target on predicted lift: Building and assessing uplift model

Nicholas J. Radcliffe

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Customer churn and segmentation Recommender Systems and Techniques Advanced Causal Inference Techniques

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2019Response transformation and profit decomposition for revenue uplift modeling 2021Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach 2018Dynamic pricing of airline offers 2024A large scale benchmark for uplift modeling 2021Targeting customers under response-dependent costs 2021Uplift modeling with value-driven evaluation metrics 2021Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops

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Year2007

Typearticle

Published2007-01-01

Languageen

Citations71

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ShelfCustomer churn and segmentation

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openalex_workW1570649553

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