SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Fundamentals of advertising research
0 references·6 citing·26 second hop
Fundamentals of advertising research (1984)Fundamentals of advertising researchLatest evolution of academic research in corporate social responsibility: an empirical analysis (2010)Latest evolution of academic …Mass Media Research: An Introduction -9/E. (2009)Mass Media Research: An Intro…Media Coverage of Palestinian Children and the Intifada (2004)Media Coverage of Palestinian…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…A Magazine Taxonomy Based on Customer Overlap (1994)A Magazine Taxonomy Based on …The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment (1989)The Accuracy of Diary Measure…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Advertising Value and Advertising on the Web (1996)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis for the Social Sciences and Humanities. (1970)Corporate Social Responsibility (1999)A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection (1969)An Ecology of Affiliation (1983)Analysis for Marketing Planning (1988)Mass Media Research: An Introduction (1991)Mass Communication Research: Contemporary Methods and Applications (1993)Orientalism, Pan-Arabism, and military-media warfare: a comparison between CNN and Aljazeera coverage of the Iraq war (2010)Proactive crisis communication? News coverage of international conflicts in German print and broadcasting media (2011)“The adult gaze”: exploring the representation of children in television news in Albania (2016)Science and Human Behavior (1953)The Agenda-Setting Function of Mass Media (1972)The Practice of Social Research (1989)Factors affecting e-book reader awareness, interest, and intention to use (2011)The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website (2012)How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use (2015)Measuring advertising effectiveness. (1963)How Media Directors View Reach/Frequency Estimation (1982)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1995How Consumers Assess the Value of Advertising797 cited
  • 2009Mass Media Research: An Introduction -9/E.140 cited
  • 2010Latest evolution of academic research in corporate social responsibility: an empirical analysis26 cited
  • 2004Media Coverage of Palestinian Children and the Intifada17 cited
  • 1989The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment7 cited
  • 1994A Magazine Taxonomy Based on Customer Overlap6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work