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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
0 references·2 citing·9 second hop
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position (2004)Brand Aid: An Easy Reference Guide to Sol…Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study (2014)Understanding of consumer’s a…Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Brand-Specific Leadership: Tu…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A Critical Assessment of Charismatic—Transformational Leadership Research: Back to the Drawing Board? (2013)Brand authenticity: An integrative framework and measurement scale (2014)Elements of strategic social media marketing: A holistic framework (2016)A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)Dimensions of Brand Personality (1997)The Product and the Brand (2012)
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  • 2009Brand-Specific Leadership: Turning Employees into Brand Champions545 cited
  • 2014Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study7 cited

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