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The Product and the Brand · Study

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ChapterThe Product and the Brand

Burleigh B. Gardner2012

Chapter2012

The Product and the Brand

Burleigh B. Gardner · Sidney J. Levy

566 citations·0/0 files stored·Sage eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

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2003THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER 2009Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend 2006Destination image and destination personality: An application of branding theories to tourism places 2007Customer-based brand equity for a destination 2004Relational network brands: Towards a conceptual model of place brands 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development 2005The Development of Self‐Brand Connections in Children and Adolescents 2010Customer experience management: a critical review of an emerging idea

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Year2012

Typechapter

Published2012-10-05

VenueSage eBooks

Languageen

Citations566

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.4135/9781452231372.n13

openalex_workW2503597363

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