SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Product and the Brand
0 references·16 citing·49 second hopsampled
The Product and the Brand (2012)The Product and the BrandEffect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Effect of image, satisfaction…The Impact of Brand Image on Consumer Behavior: A Literature Review (2015)The Impact of Brand Image on …The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)The role of brand image, prod…Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding (2011)Competing for Consumer Identi…Customer experience management: a critical review of an emerging idea (2010)Customer experience managemen…Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Dimensions of Cruisers’ Exper…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Organizational Identity and Employer Image: Towards a Unifying Framework * (2007)Organizational Identity and E…Customer-based brand equity for a destination (2007)Customer-based brand equity f…Destination image and destination personality: An application of branding theories to tourism places (2006)Destination image and destina…The Development of Self‐Brand Connections in Children and Adolescents (2005)The Development of Self‐Brand…An exploration of the brand identity–brand image linkage: A communications perspective (2005)An exploration of the brand i…Relational network brands: Towards a conceptual model of place brands (2004)Relational network brands: To…Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis (2004)Product-, Corporate-, and Cou…THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)THE RELATION OF INSTRUMENTAL …Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Marketing management: analysis. planning. implementation and control (2000)Towards an identity-based brand equity model (2008)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination brand experience and visitor behavior: Testing a scale in the tourism context (2014)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Why Are Job Seekers Attracted by Corporate Social Performance? Experimental and Field Tests of Three Signal-Based Mechanisms (2013)Public Service Motivation: A Systematic Literature Review and Outlook (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A circumplex model of affect. (1980)Measuring Service Quality: A Reexamination and Extension (1992)A model of customer-based brand equity and its application to multiple destinations (2008)Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations (2009)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The Theory of Buyer Behavior (1971)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Theory of Cognitive Dissonance (2017)Customer experience – a review and research agenda (2017)The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2017)Marketing AI recruitment: The next phase in job application and selection (2018)When Good Brands Do Bad (2004)Goals, Attention, and (Un)Consciousness (2009)The dark side of creativity: Original thinkers can be more dishonest. (2011)Implicit Leadership and Followership Theories “in the wild”: Taking stock of information-processing approaches to leadership and followership in organizational settings (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Antecedents of Tourists’ Loyalty to Mauritius (2011)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)Possessions and the Extended Self (1988)Brand Community (2001)Growing up in a Material World: Age Differences in Materialism in Children and Adolescents (2007)Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation (2013)Managing Brand Equity (1991)Destination in a country image context (2008)My city – my brand: the different roles of residents in place branding (2013)Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Comparative fit indexes in structural models. (1990)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2003THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER901 cited
  • 2009Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend880 cited
  • 2006Destination image and destination personality: An application of branding theories to tourism places831 cited
  • 2007Customer-based brand equity for a destination809 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2005The Development of Self‐Brand Connections in Children and Adolescents534 cited
  • 2010Customer experience management: a critical review of an emerging idea501 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”493 cited
  • 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
  • 2004Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis469 cited
  • 2007Organizational Identity and Employer Image: Towards a Unifying Framework *421 cited
  • 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2018Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops397 cited
  • 2011Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding385 cited
  • 2015The Impact of Brand Image on Consumer Behavior: A Literature Review379 cited