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Capability Criteria for Marketing Decision Support Systems
7 references·4 citing·42 second hop
Capability Criteria for Marketing Decision Support Systems (1986)Capability Criteria for Marketing Decisio…Marketing Information Systems: Their Current Status in Fortune 1000 Companies (1985)Marketing Information Systems…Concepts, Theory, and Techniques: FACTORS AFFECTING THE PERCEIVED UTILIZATION OF COMPUTER‐BASED DECISION SUPPORT SYSTEMS IN THE OIL INDUSTRY (1982)Concepts, Theory, and Techniq…Building effective decision support systems (1982)Building effective decision s…Decision Support Systems for Marketing Managers (1979)Decision Support Systems for …Decision support systems : an organizational perspective (1978)Decision support systems : an…Why is Man-Computer Interaction Important for Decision Support Systems? (1977)Why is Man-Computer Interacti…Marketing Decision-Information Systems: An Emerging View (1970)Marketing Decision-Informatio…Marketing Decision Support System Based on Data Mining Technology (2023)Marketing Decision Support Sy…Assessing the Credibility of Decisional Guidance Delivered by Information Systems (2017)Assessing the Credibility of …Validity of DeLone and McLean's Model of Information Systems success at the web site level of analysis (2010)Validity of DeLone and McLean…Decision Support Systems Failure (2008)Decision Support Systems Fail…Planning and Control Systems: A Framework for Analysis (1965)Marketing Management: Analysis, Planning and Control (1973)The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms (1991)Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 (2001)Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)A framework for management information systems (2011)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Information Systems Success: The Quest for the Dependent Variable (1992)A decision framework for the consolidation of performance measurement systems (2012)Real-World Decision Support Systems (2016)Management Misinformation Systems (1967)The Consensus of Subjective Probability Distributions (1968)A Media Planning Calculus (1969)Competitor technology intelligence in German companies (1991)The inertial impact of culture on IT implementation (1994)Competitive intelligence: construct exploration, validation and equivalence (2008)Performance and the Use of an Information System (1975)MIS Problems and Failures: A Socio- Technical Perspective (1977)User Attitudes and Management Information System Use (1979)Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers (1992)The Contingent Effects of Management Support and Task Interdependence on Successful Information Systems Implementation1 (2003)The Contingent Effects of Training, Technical Complexity, and Task Interdependence on Successful Information Systems Implementation1 (2007)The Nature of Managerial Work (1974)Small firm internationalisation: an investigative survey and future research directions (2001)Defensive Marketing Strategies (2008)Dashboards as a Service (2009)Phases in group problem-solving. (1951)The implementation of computer based systems (1981)The role of prototyping in executive decision systems (1991)Model type selection in an integrated DSS environment (1993)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Knowledge management and data mining for marketing (2001)Past, present, and future of decision support technology (2002)Digital technology and marketing management capability: achieving growth in SMEs (2017)The myopia of learning (1993)An Integrated Model of Information Systems Adoption in Small Businesses (1999)The Nature and Design of Post-Industrial Organizations (1984)Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation1 (1999)A design theory for systems that support emergent knowledge processes (2002)
this work references cited by second hop

References

  • 1978Decision support systems : an organizational perspective1,669 cited
  • 1982Building effective decision support systems1,454 cited
  • 1979Decision Support Systems for Marketing Managers291 cited
  • 1982Concepts, Theory, and Techniques: FACTORS AFFECTING THE PERCEIVED UTILIZATION OF COMPUTER‐BASED DECISION SUPPORT SYSTEMS IN THE OIL INDUSTRY195 cited
  • 1970Marketing Decision-Information Systems: An Emerging View69 cited
  • 1985Marketing Information Systems: Their Current Status in Fortune 1000 Companies49 cited
  • 1977Why is Man-Computer Interaction Important for Decision Support Systems?47 cited

Cited by

  • 2023Marketing Decision Support System Based on Data Mining Technology29 cited
  • 2008Decision Support Systems Failure25 cited
  • 2017Assessing the Credibility of Decisional Guidance Delivered by Information Systems18 cited
  • 2010Validity of DeLone and McLean's Model of Information Systems success at the web site level of analysis17 cited

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