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The meaning of perceived risk in purchasing decisions of the Polish customers

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References

1988Prospect theory: An analysis of decision under risk32,475 cited
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1993Strategic Risk Taking: A Framework for Risk Management254 cited
1989Managing Services Marketing: Text and Readings237 cited
1997Essentials of Services Marketing209 cited
1976The structure of perceived risk: Some further progress152 cited
2006Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension88 cited
2010Ryzyko w decyzjach nabywczych konsumentów13 cited

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2023THE IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL IN ANALYZING ATTITUDES TOWARD THE ADOPTION OF FINTECH7 cited

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