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A marketing perspective
7 references·0 citing·27 second hop
A marketing perspective (2007)A marketing perspectiveFrom Brand Vision to Brand Evaluation (2006)From Brand Vision to Brand Ev…Persuasion in Advertising (2003)Persuasion in AdvertisingCreative Advertising: Ideas and Techniques from the World's Best Campaigns (2002)Creative Advertising: Ideas a…The Marketing Concept (2001)The Marketing ConceptRepetitive Advertising and the Consumer (2000)Repetitive Advertising and th…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Theories of selling. (1925)Theories of selling.Theories of cognitive consistency : a sourcebook (1969)Script processing in attitude formation and decision making. (1976)Self-schemata and processing information about the self. (1977)Effects of involvement on persuasion: A meta-analysis. (1989)Attitude change: Multiple roles for persuasion variables. (1998)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data (2000)Measuring the Effects and Effectiveness of Interactive Advertising (2000)Employment branding in the knowledge economy (2002)The Presentation of Self in Everyday Life. (1956)Archaeology of Knowledge (1970)How To Do Things With Words (1975)Co-branding strategy in cause-related advertising: the fit between brand and cause (2017)The Pro-Circular Change Model (P-CCM): Proposing a framework facilitating behavioural change towards a Circular Economy (2018)Circular economy and behaviour change: Using persuasive communication to encourage pro-circular behaviours towards the purchase of remanufactured refrigeration equipment (2019)Do opposites attract? Understanding opposition in promotion (2011)How Rhetoric Theory Informs the Creative Advertising Development Process (2018)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value (2006)Character Is Not “Dead” in Management Research: A Review of Individual Character and Organizational-Level Virtue† (2007)Investigating the service brand: A customer value perspective (2008)Exploring the relationship between corporate, internal and employer branding (2010)Brand orientation and market orientation — From alternatives to synergy (2011)Customer orientation: construction and validation of the CUSTOR scale (2002)Operationalizing the Marketing Concept in the Nonprofit Sector (2002)The Influence of Market Orientation on E-Business Innovation and Performance: The Role of the Top Management Team (2008)
this work references cited by second hop

References

  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 2006From Brand Vision to Brand Evaluation337 cited
  • 1925Theories of selling.240 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 2003Persuasion in Advertising66 cited
  • 2001The Marketing Concept53 cited
  • 2002Creative Advertising: Ideas and Techniques from the World's Best Campaigns29 cited

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