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Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

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References

2006Competitive Identity: The New Brand Management for Nations, Cities and Regions816 cited
2004Agenda Setting and International News: Media Influence on Public Perceptions of Foreign Nations634 cited
2002Branding the nation — the historical context435 cited
2002A country — can it be repositioned? Spain — the success story of country branding372 cited
2008The regional dimension of MNEs' foreign subsidiary localization167 cited
2007Changing values and the recent rise in Korean development assistance41 cited

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2015The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup160 cited
2015Dynamic Korea: Amplifying Sonic Registers in a Nation Branding Campaign6 cited
2019Fashion Designers as Entrepreneurs: Investigating the Perception and Challenges3 cited

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