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City branding and the Olympic effect: A case study of Beijing · Study

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ArticleCity branding and the Olympic effect: A case study of Beijing

Li Zhang2009

Article2009

City branding and the Olympic effect: A case study of Beijing

Li Zhang · Simon X.B. Zhao

418 citations·0/0 files stored·Cities

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Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Business, Innovation, and Economy

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References

2001Qualitative Marketing Research 2004From city marketing to city branding: Towards a theoretical framework for developing city brands 2006Competitive Identity: The New Brand Management for Nations, Cities and Regions 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?2003Hard‐branding the cultural city – from Prado to Prada 1995Economic Impact Analysis of Sports Facilities and Events: Eleven Sources of Misapplication 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations 2007Competitive identity: The new brand management for nations, cities and regions

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2016Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics 2013Social media: A new vehicle for city marketing in China 2014Understanding cities through city brands: City branding as a social and semantic network 2014The effectiveness of place brand communication 2020Place and Destination Branding: A Review and Conceptual Mapping of the Domain

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Year2009

Typearticle

Published2009-06-26

VenueCities

ISSN-L0264-2751

Languageen

Citations418

Files0 public / 0

ShelfSport and Mega-Event Impacts

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doi10.1016/j.cities.2009.05.002

openalex_workW2072800432

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2010Measuring the urban competitiveness of Chinese cities in 2000