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Social media: A new vehicle for city marketing in China · Study

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ArticleSocial media: A new vehicle for city marketing in China

Lijun Zhou2013

Article2013

Social media: A new vehicle for city marketing in China

Lijun Zhou · Tao Wang

207 citations·0/0 files stored·Cities

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Business, Innovation, and Economy

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 2009Social media: The new hybrid element of the promotion mix 2004From city marketing to city branding: Towards a theoretical framework for developing city brands 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?2004Relational network brands: Towards a conceptual model of place brands 1998Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 2009City branding and the Olympic effect: A case study of Beijing 1995Place promotion: The use of publicity and marketing to sell towns and regions

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2019Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior 2017The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands 2019City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement 2015Synthesis of City Branding Literature (1988–2014) as a Research Domain

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Year2013

Typearticle

Published2013-12-06

VenueCities

ISSN-L0264-2751

Languageen

Citations207

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.cities.2013.11.006

openalex_workW1996946172

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2018A comparison of selected Western and Chinese smart governance: The application of ICT in governmental management, participation and collaboration

2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

2014Open Government and Social Media

2019The role of social media in managing supplier attractiveness