Why Do People Choose the Shopping Malls? The Attraction Theory Revisited

Abstract

The goal of this study is to examine the factors which influence the consumers' attraction to shopping malls, and attempt to predict the consumers' behavior in choosing a shopping mall for their retail needs. The gravitational approaches and linear regression models, which are commonly used in this research area, cannot sufficiently explain the impact of factors on the choice of shopping centers; therefore, a review of these approaches and an empirical application of them is considered. The purpose is to construct a model of consumer attraction to malls, through distance and retail image, using a Conditional Logit Model.

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