Languages and Global Marketing

Helen Kelly‐Holmes

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Marketing and Advertising Strategies International Business and FDI Language, Communication, and Linguistic Studies

Abstract

10.1002/9781444324068.ch21.abs This chapter contains sections titled: Introduction Global Marketing Differentiation and Segmentation in Global Marketing “i' m lovin’ it' Discussion Conclusion References

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1998Modernity at Large: Cultural Dimensions of Globalization.1993Discourse and Social Change.1997Excitable Speech: A Politics of the Performative 1997Linguistic Landscape and Ethnolinguistic Vitality 2006Language Policy 2017The Cultural Politics of English as an International Language 2006Global Englishes and Transcultural Flows 1993Globalization: Social Theory and Global Culture.

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2025Berlin tastes like Spain 2015Scelte linguistiche delle aziende svizzere nella comunicazione esterna e nella politica di assunzione in un contesto plurilingue

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