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Languages and Global Marketing
16 references·3 citing·31 second hop
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  • 2006The world is flat : the globalized world in the twenty-first century

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526 cited

Cited by

  • 2019“Nordic Cool” and writing system mimicry in global linguistic landscapes19 cited
  • 2025Berlin tastes like Spain2 cited
  • 2015Scelte linguistiche delle aziende svizzere nella comunicazione esterna e nella politica di assunzione in un contesto plurilingue2 cited