Government 2.0 Revisited: Social Media Strategies in the Public Sector

Ines A. Mergel

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E-Government and Public Services Web and Library Services Social Media and Politics

Abstract

Government 2.0–or the use of social media in the public sector–has become a hot topic. Agencies and departments on all levels of government are adding Facebook, Twitter or YouTube buttons to their otherwise static–infrequently updated–websites. It is still not clear how successful and useful social media is in the public sector and how agencies can design their own social media strategies.

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