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The empirical link between relationship marketing tools and consumer retention in retail marketing
16 references·8 citing·45 second hop
The empirical link between relationship marketing tools and consumer retention in retail marketing (2013)The empirical link between relationship m…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…Building Brand Community (2002)Building Brand CommunityInvestments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Brand Community (2001)Brand CommunityService Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…A measure of service quality for retail stores: Scale development and validation (1996)A measure of service quality …Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation (2021)Balance cues of online-offlin…Repurchase intention: the effect of similarity and client knowledge (2020)Repurchase intention: the eff…Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing (2020)Multi-Item Scale Development …An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation (2020)An Exploration of Social Medi…The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia (2017)The effects of distributive, …The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior (2016)The Need to Give Gratuitously…Consumers who avoid relationships: social anxiety in commercial contexts (2016)Consumers who avoid relations…The role of trust in financial customer–seller relationships before and after the financial crisis (2014)The role of trust in financia…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Understanding Customer Experience Throughout the Customer Journey (2016)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Customer satisfaction with services: putting perceived value into the equation (2000)Understanding Relationship Marketing Outcomes (2002)Handbook of Qualitative Research (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Discovery of Grounded Theory (2017)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)
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References

  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 2001Brand Community3,994 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2002Building Brand Community2,654 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1996A measure of service quality for retail stores: Scale development and validation1,921 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance

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1,686 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • Cited by

    • 2020Repurchase intention: the effect of similarity and client knowledge71 cited
    • 2017The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia66 cited
    • 2016Consumers who avoid relationships: social anxiety in commercial contexts42 cited
    • 2020Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing37 cited
    • 2014The role of trust in financial customer–seller relationships before and after the financial crisis34 cited
    • 2020An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation33 cited
    • 2021Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation21 cited
    • 2016The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior18 cited