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Standing Room Only: Strategies for Marketing the Performing Arts
0 references·16 citing·57 second hopsampled
Standing Room Only: Strategies for Marketing the Performing Arts (1997)Standing Room Only: Strategies for Market…Supply chain collaboration: A state-of-the-art literature review (2017)Supply chain collaboration: A…Arts Management: A New Discipline Entering the Millennium? 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  • 2002Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance183 cited
  • 2000Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres158 cited
  • 2004Enhancing the application of experiential marketing in the arts145 cited
  • 2002The Determinants of Artistic Innovation: Bringing in the Role of Organizations141 cited
  • 2002Relationship marketing, audience retention and performing arts organisation viability137 cited
  • 2005Managing creativityandinnovation136 cited
  • 2000Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification113 cited
  • 2001Customers of performing arts organisations: are subscribers different from nonsubscribers?92 cited
  • 2017Supply chain collaboration: A state-of-the-art literature review86 cited
  • 2007An exploration of relational customers' response to service failure86 cited
  • 2010Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation83 cited
  • 2011How Product Order Affects Market Identity83 cited
  • 2008Teacher Perspectives on No Child Left Behind and Arts Education: A Case Study80 cited
  • 2011

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The evolution and development of arts marketing research
76 cited
  • 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
  • 2016Arts Management: A New Discipline Entering the Millennium?65 cited