Adventures in misplaced marketing

Abstract

Preface Myths and Legends of the Modern Marketing Concept Sell, Sell, Sell: The Modern Production Orientation of Marketing Companies--The marketing concept? That's just an abstraction? Hobson's Choices in the Marketplace Without Bad Service, There Wouldn't be any Service at All Advertising only a Copywriter would Love Opportunities Lost: Pitfalls by Arrogant Ignorance--We know what we're doing. Trust us. Hey Gang, Let's put on a Show! A Trade Association Itself Government Serving the Consumers' Interests Problems of Just Satisfying Consumer Needs--We're providing a service people want, just like Al Capone. Self-Regulation as a Marketing Tool We'd Rather you didn't do That Fear of Marketing The Benefits I: Politics and Popular Culture The Benefits II: Schools and Education Explanations and Criticisms by Misplaced Marketing--Why are you doing that?!! Hiring the Wrong Right Person The Spam Incentive The Limits of Spam Before you Decide, get out of the Office Concluding Notes It's just Misplaced Marketing

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