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Cited by

• 2003The Information Content of Mutual Fund Print Advertising58 cited
• 2011The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames49 cited
• 2006Females' Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control42 cited
• 2004Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll21 cited
• 2010Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers20 cited
• 2007Toward a Pragmatic Understanding of the Advertising and Public Policy Literature19 cited
• 2001Misplaced marketing18 cited
• 2005Drawing the line between targeting and patronizing: how “vulnerable” are the vulnerable?16 cited
• 2002Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages16 cited
• 2007Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report11 cited