Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where's the Beef?

Morris B. Holbrook

6 citations0/0 files storedJournal of Public Policy & Marketing

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Management and Marketing Education Management Theory and Practice Business Strategies and Management Research

Abstract

The author's major disagreement with Gaski's commentary hinges on its tendency to ignore the broader context of the debate about managerial relevance. The author reviews this larger set of issues, with admittedly self-reflective attention to his own participation in this debate over the past quarter century.

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2025Advances in Consumer Research 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development 1995Consumer Research: Introspective Essays on the Study of Consumption 2015Does Marketing Need Reform?: Fresh Perspectives on the Future 1988Developing, Disseminating, and Utilizing Marketing Knowledge 2004Universities in the Marketplace: The Commercialization of Higher Education 1995The four faces of commodification in the development of marketing knowledge 2005Marketing Education as Bad Medicine for Society: The Gorilla Dances

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2007A Comment on Selected Wilkie and Moore–Inspired Commentaries in “The Sages Speak”

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