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Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where's the Beef?
14 references·1 citing·42 second hop
Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where's the Beef? (2007)Five Phases in a Personal Journey through…Advances in Consumer Research (2025)Advances in Consumer ResearchDoes Marketing Need Reform?: Fresh Perspectives on the Future (2015)Does Marketing Need Reform?: …Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report (2007)Objective Characteristics, Su…Marketing Miseducation and the MBA Mind: Bullshit Happens (2005)Marketing Miseducation and th…Marketing Education as Bad Medicine for Society: The Gorilla Dances (2005)Marketing Education as Bad Me…Universities in the Marketplace: The Commercialization of Higher Education (2004)Universities in the Marketpla…Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll (2004)Gratitude in Graduate MBA Att…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…The four faces of commodification in the development of marketing knowledge (1995)The four faces of commodifica…Consumer Research: Introspective Essays on the Study of Consumption (1995)Consumer Research: Introspect…Reflections on Jazz and Teaching: Benny and Gene, Woody and We (1994)Reflections on Jazz and Teach…Gratitudes and latitudes in M.B.A. attitudes: Customer orientation and theBusiness Week poll (1993)Gratitudes and latitudes in M…Developing, Disseminating, and Utilizing Marketing Knowledge (1988)Developing, Disseminating, an…Whither Acr? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research (1986)Whither Acr? Some Pastoral Re…A Comment on Selected Wilkie and Moore–Inspired Commentaries in “The Sages Speak” (2007)A Comment on Selected Wilkie …The Knowledge Factory: Dismantling the Corporate University and Creating True Higher Learning. (2000)Small country, big business? New Zealand as education exporter (2008)The Theory of the Leisure Class (2009)Four spheres of knowledge required: an international study of the professional development of literacy/English teacher educators (2015)The higher learning in America: a memorandum on the conduct of universities by business men (2015)Commercialization of university innovation in South Africa (2016)The University in Ruins (1997)Universities in the marketplace: the commercialization of higher education (2003)Productivity and Prestige in Business Ethics Research (2011)The Practice of Management (2012)Student-customer orientation at a higher education institution: the perspective of undergraduate business students (2014)The student-customer orientation questionnaire (SCOQ) (2015)The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs (2008)Heterodox economics and the future of academic publishing (2008)Do stronger links with practice make perfect? (2009)Marketing – The Retro Revolution (2001)On Bullshit (2005)The Orientation Evaluation Matrix (OEM): Are Students Customers or Products? (2008)Macromarketing Roundtable Commentary—The Export of Marketing Education (2011)Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World (2022)Higher Education for Business (1959)The Education of American Businessmen (1959)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)Replications and extensions in marketing: Rarely published but quite contrary (1994)Conducting Marketing Science (2000)The Practical Relevance of Management Research: Turning the Debate on Relevance into a Rigorous Scientific Research Program (2015)The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Market practices and forms: introduction to the special issue (2008)Veiling in Style: How Does a Stigmatized Practice Become Fashionable? (2009)Targeted Marketing and Public Health (2010)Advancing from subjective to confirmatory personal introspection in consumer research (2004)The presentation of interpretivist research (2006)Small versus big stories in framing consumption experiences (2008)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1995Consumer Research: Introspective Essays on the Study of Consumption322 cited
  • 2015Does Marketing Need Reform?: Fresh Perspectives on the Future207 cited
  • 1988Developing, Disseminating, and Utilizing Marketing Knowledge141 cited
  • 2004Universities in the Marketplace: The Commercialization of Higher Education67 cited
  • 1995The four faces of commodification in the development of marketing knowledge32 cited
  • 2005Marketing Education as Bad Medicine for Society: The Gorilla Dances31 cited
  • 2005Marketing Miseducation and the MBA Mind: Bullshit Happens25 cited
  • 2004Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll21 cited
  • 1994Reflections on Jazz and Teaching: Benny and Gene, Woody and We12 cited
  • 2007Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report11 cited
  • 1986Whither Acr? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research9 cited
  • 1993Gratitudes and latitudes in M.B.A. attitudes: Customer orientation and theBusiness Week poll6 cited

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  • 2007A Comment on Selected Wilkie and Moore–Inspired Commentaries in “The Sages Speak”7 cited