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Characteristics of B2B adoption and planning of online marketing communications · Study

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ArticleCharacteristics of B2B adoption and planning of online marketing communications

Morten Bach Jensen2006

OA

Articlebronze2006

Characteristics of B2B adoption and planning of online marketing communications

Morten Bach Jensen

19 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media SMEs Development and Digital Marketing

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1997Advertising And Promotion: Integrated Marketing Communications Perspective 2001Building customer-based brand equity : a blueprint for creating strong brands 2004Integrated Marketing Communications

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2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms 2023Determinants of Digital Innovation in Micro and Small Industries

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Year2006

Typearticle

Published2006-07-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations19

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.jt.5740194

openalex_workW1574995386

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