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Marksim : a marketing decision simulation · Study

BookMarksim : a marketing decision simulation

Paul S. Greenlaw1964

Book1964

Marksim : a marketing decision simulation

Paul S. Greenlaw · Fred W. Kniffin

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Management and Marketing Education Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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1989Marketing Educators' Views Regarding the Introductory Marketing Course 2001The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

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Year1964

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Published1964-01-01

Languageen

Citations16

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ShelfManagement and Marketing Education

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openalex_workW1575154196

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