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Marksim : a marketing decision simulation
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Marksim : a marketing decision simulation (1964)Marksim : a marketing decision simulationThe Role of ABSEL in the Development of Marketing Simulations in Collegiate Education (2001)The Role of ABSEL in the Deve…Marketing Educators' Views Regarding the Introductory Marketing Course (1989)Marketing Educators' Views Re…Matching the Marketing Curriculum To Market Needs (1979)1983 AMA educators' proceedings (1983)Student Attitudes toward Marketing Mix Activities in the Large Class Environment (1992)Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing (1995)Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program (1998)Compete: A Dynamic Marketing Simulation (1975)The guide to simulations-games for education and training. (1980)MARKSTRAT3: The Strategic Marketing Simulation (1997)Measuring the Effectiveness of Transfer of Learning Constructs and Intent to Transfer in a Simulation-based Leadership Training Program (2013)
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  • 1989Marketing Educators' Views Regarding the Introductory Marketing Course13 cited
  • 2001The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education10 cited

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