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Inquiry into corporate brand alignment: a dialectical analysis and directions for future research
16 references·0 citing·48 second hop
Inquiry into corporate brand alignment: a dialectical analysis and directions for future research (2015)Inquiry into corporate brand alignment: a…TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)TOWARD A THEORY OF PARADOX: A…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Persuasion With Case Studies (2007)Persuasion With Case StudiesMethodological fit in management field research (2007)Methodological fit in managem…Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research (2006)Empirical research on the res…Using knowledge within small and medium‐sized firms: A systematic review of the evidence (2005)Using knowledge within small …Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Corporate brands: what are they? What of them? 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References

  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 1973Designing Complex Organizations5,427 cited
  • 2007Persuasion With Case Studies4,252 cited
  • 2007Methodological fit in management field research3,236 cited
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  • 2003Corporate brands: what are they? What of them?860 cited
  • 2005Using knowledge within small and medium‐sized firms: A systematic review of the evidence822 cited
  • 2003Bringing the corporation into corporate branding796 cited
  • 1995Corporate Branding and Connoisseurship

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547 cited
  • 1986Managing your corporate images546 cited
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