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Conveying Effective Message Content When Launching New Industrial Products
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Conveying Effective Message Content When Launching New Industrial Products (2011)Conveying Effective Message Content When …Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Formative Versus Reflective I…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Diffusion of innovations. (2003)Diffusion of innovations.Integrating Models of Diffusion of Innovations: A Conceptual Framework (2002)Integrating Models of Diffusi…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies (1998)Paradoxes of Technology: Cons…Reputation: realizing value from the corporate image (1996)Reputation: realizing value f…Understanding User Evaluations of Information Systems (1995)Understanding User Evaluation…Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. (1994)Heuristic processing can bias…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Consumer Resistance to Innovations: The Marketing Problem and its solutions (1989)Consumer Resistance to Innova…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs) (2024)How do strategic attributes o…New Product Launch Success: A Literature Review (2021)New Product Launch Success: A…Get the show on the road: Go-to-market strategies for e-innovations of start-ups (2017)Get the show on the road: Go-…Information in Launch Messages: Stimulating the Adoption of New High‐Tech Consumer Products (2013)Information in Launch Message…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

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  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2003Diffusion of innovations.13,723 cited
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1,307 cited
  • 2002Integrating Models of Diffusion of Innovations: A Conceptual Framework1,283 cited
  • 1995Understanding User Evaluations of Information Systems1,218 cited
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    • 2017Get the show on the road: Go-to-market strategies for e-innovations of start-ups125 cited
    • 2013Information in Launch Messages: Stimulating the Adoption of New High‐Tech Consumer Products37 cited
    • 2021New Product Launch Success: A Literature Review10 cited
    • 2024How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)7 cited