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The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.
16 references·0 citing·43 second hop
The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe. (2013)The Impact of Informational Package Eleme…Brand Preference for Mobile Phone Operator Services in the Cape Coast Metropolis (2011)Brand Preference for Mobile P…Food Products Consumer Behaviors: The Role of Packaging Elements (2010)Food Products Consumer Behavi…Impact of Consumer Package Communication on Consumer Decision Making Process (2008)Impact of Consumer Package Co…The importance of packaging design for own‐label food brands (2007)The importance of packaging d…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Packaging as a Tool for Product Development: Communicating Value to Consumers (2007)Packaging as a Tool for Produ…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Critical issues in packaged food business (2005)Critical issues in packaged f…Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure (2004)Packaging and Purchase Decisi…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…The verbal and visual components of package design (2000)The verbal and visual compone…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…Managing Brand Equity (1991)Managing Brand EquityPACKAGING: A KEY ELEMENT IN ADDED VALUE (1988)PACKAGING: A KEY ELEMENT IN A…Marketing: Contemporary Concepts and Practices (1985)Marketing: Contemporary Conce…Marketing: Theory and Practice (1983)Marketing: Theory and PracticeConsumer perceptions of product packaging (2006)Role of Packaging on Consumer Buying Behavior – Patan District (2012)Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism (2013)Effects of perfume packaging on Basque female consumers purchase decision in Spain (2018)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Generation Y female consumer decision‐making styles (2003)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)The geography of thought : how Asians and Westerners think differently--and why (2003)Preference for green packaging in consumer product choices – Do consumers care? (2008)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Sustainability in e-commerce packaging: A review (2020)Schema Congruity as a Basis for Product Evaluation (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Seeking the Ideal Form: Product Design and Consumer Response (1995)Holistic Package Design and Consumer Brand Impressions (2008)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)From Experience The invisible success factors in product innovation (1999)Packaging communication: attentional effects of product imagery (2001)Packaging and purchase decisions (2004)Packaging development: A conceptual framework for identifying new product opportunities (2010)Food sector SMEs and innovation types (2012)Structural model of perishable food supply chain quality (PFSCQ) to improve sustainable organizational performance (2018)The theory of planned behavior (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Theory of Planned Behaviour (2004)Packaging Design: General Framework and Research Agenda (2012)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Communicating packaging eco-friendliness (2015)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Qualitative Data Analysis (2008)E‐service quality: a model of virtual service quality dimensions (2003)Bad apples, bad cases, and bad barrels: Meta-analytic evidence about sources of unethical decisions at work. (2010)Consumer engagement in online brand communities: a social media perspective (2015)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 1991Managing Brand Equity3,818 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach783 cited
  • 1983Marketing: Theory and Practice629 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience552 cited
  • 2000The verbal and visual components of package design443 cited
  • 1999Marketing causes and implications of consumer confusion317 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • 2008Impact of Consumer Package Communication on Consumer Decision Making Process117 cited
  • 2005Critical issues in packaged food business92 cited
  • 1985Marketing: Contemporary Concepts and Practices84 cited
  • 2010Food Products Consumer Behaviors: The Role of Packaging Elements61 cited
  • 2007Packaging as a Tool for Product Development: Communicating Value to Consumers50 cited
  • 2004Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure38 cited
  • 2011Brand Preference for Mobile Phone Operator Services in the Cape Coast Metropolis

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19 cited
  • 1988PACKAGING: A KEY ELEMENT IN ADDED VALUE7 cited
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