The use of Web 2.0 tools by Italian contemporary art museums

Roberta Garibaldi

22 citations0/0 files storedMuseum Management and Curatorship

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Museums and Cultural Heritage Media and Digital Communication Web and Library Services

Abstract

The economic crisis of recent years has significantly affected cultural institutions which, because of cuts in public and private funding, do not have the funds needed to plan communication operations via traditional media. Hence, institutions must try to find alternative ways to communicate effectively, and at low cost. In this context, the innovations introduced by Web 2.0 and social networking seem to respond to this new demand. This paper presents the analysis of an Italian association of museums of contemporary art (AMACI) with the aim of assessing whether cultural institutions are able to fully make use of the potential of Web 2.0 tools, and what the advantages and disadvantages for their activities are.

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2003Evolving to a New Dominant Logic for Marketing 1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1999The experience economy: work is theatre & every business a stage 2019Welcome to the experience economy 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands 2011Service as business logic: implications for value creation and marketing 2006Cultural Tourism

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2020Financing Museums: Towards Alternative Solutions? Evidence from Italy 2018Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders 2024Emerging Technologies in Digital Museums: A Literature Review of Educational Application and Evaluation Methods

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