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1. The Early History of Strategy. 2. Scanning the Business Landscape. 3. Creating Competitive Advantage. 4. Competitive Dynamics. 5. Sustaining Superior Performance. 6. The Future of Strategy Cases. Case 1: Intel Corporation, 1968-97. Case 2: Adolph Coors in the Brewing Industry. Case 3: Cola Wars Continue: Coke vs. Pepsi in the 1990's. Case 4: Crown Cork & Steal in 1989. Case 5: Wal-Mart Stores, Inc. Case 6: De Beers Consolidated Mines Ltd. Case 7: Microsoft, 1995. Case 8: British Satellite Broadcasting vs. Sky Television. Case 9: Barnes & Noble vs. Amazon.com. Case 10: Nucor at a Crossroads.
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