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International Marketing Strategy
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International Marketing Strategy (1991)International Marketing StrategyManagement research in the Arab World: What is now and what is next? 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FOUR SWEDISH CASES (1975)THE GLOBALIZATION OF MARKETS (1983)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Targeting Export Support to SMEs: Owners' International Experience as a Segmentation Basis (2003)Learning, unlearning and internationalisation: Evidence from the pre-export phase (2009)Culture's Consequences: International Differences in Work-Related Values (1981)International Marketing Research (1984)International market selection and segmentation: a two‐stage model (2011)International market selection and segmentation: perspectives and challenges (2011)Country-risk measurement and analysis: A new conceptualization and managerial tool (2014)Deliberate Learning Mechanisms for Stimulating Strategic Innovation Capacity (2012)Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies (2023)Unpacking the sustainable performance in the business ecosystem: Coopetition strategy, open innovation, and digitalization capability (2023)
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  • 2003The antecedents and performance consequences of relationalism in export distribution channels249 cited
  • 2002Firms’ internationalization and alternative approaches to the international customer/market selection232 cited
  • 1998Resource-based theory and international growth strategies: an exploratory study228 cited
  • 1997Theories of international trade, foreign direct investment and firm internationalization: a critique206 cited
  • 2003Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking142 cited
  • 2008Antecedents of international pricing adaptation and export performance132 cited
  • 1997Profiling Managers to Improve Export Promotion Targeting118 cited
  • 2012Crossing Borders and Industry Sectors: Behavioral Governance in Strategic Alliances and Product Innovation for Competitive Advantage116 cited
  • 2012A contingency approach to international marketing strategy and decision‐making structure among exporting firms98 cited
  • 1999Criteria guiding segmentation implementation: reviewing the evidence90 cited
  • 2009Organisational determinants of employee turnover for multinational companies in Asia88 cited
  • 2002An analysis of firm-specific resources and foreign direct investment in the United States88 cited
  • 2020Management research in the Arab World: What is now and what is next?

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84 cited
  • 2003Empirical approach to the sequential relationships between firm strategy, export activity, and performance in U.S. manufacturing firms82 cited
  • 2009Effects of Export Assistance and Distributor Support on the Performance of SMEs80 cited
  • 2013Using data envelopment analysis to measure hotel efficiency in Crete77 cited