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Cited by

• 2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?1,044 cited
• 2011Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?480 cited
• 2013Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists439 cited
• 2011Social media and migration: Virtual community 2.0396 cited
• 2015Advertising in social media: a review of empirical evidence362 cited
• 2015The impact of brand communication on brand equity through Facebook342 cited
• 2015Consumer perception of knowledge-sharing in travel-related Online Social Networks332 cited
• 2016Online destination image: Comparing national tourism organisation's and tourists' perspectives302 cited
• 2013Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources283 cited
• 2014Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities266 cited
• 2011Social Media and Luxury Brand Management: The Case of Burberry236 cited
• 2011Tourist‐created content: rethinking destination branding234 cited
• 2011Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption173 cited